Marketing Touchpoints — Segmenting User Groups for Greater Inclusivity

Algorithms for Segmenting Time Series

As with most computer science problems, representation of the data is the key to ecient and eective solutions. Piecewise linear representation has been used for the representation of the data. This representation has been used by various researchers to support clustering, classication, indexing and association rule mining of time series data. A variety of algorithms have been proposed to obtain...

New Consumption Communities: Resisting The Hegemony Of The Marketing Process Stream 23: Critical Marketing Visibility, Inclusivity, Captivity

Touchpoints : designerly perspectives on persuasion

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Parallel Presentations for Heterogenous User Groups - An Initial User Study

Presentations on public information systems, like a large screen in a museum, usually cannot support heterogeneous user groups appropriately, since they offer just a single channel of information. In order to support these groups with mixed interests, a more complex presentation method needs to be used. The method proposed in this paper combines a large stationary presentation system with sever...

Methods for defining user groups and user-adjusted information structures

A common problem in the design of information systems is how to structure the information in a way that is most useful to different groups of users. This paper describes some statistical methods for revealing the structure inherent in empirical data elicited from users. It is illustrated by the application of these methods to the design of some web pages giving information about the Universitat...